Pause Ads

📘

Note: This feature is only available on CTV platforms.

StreamLayer Pause Ads offer advertising clients an unobtrusive and high-impact ad experience initiated by the viewer when they pause what they're watching.are triggered when a viewer pauses live or on-demand content. After ~5 seconds, a static but interactive brand ad is displayed. This leverages natural breaks in viewing to create high-impact ad moments.

How It Works

1. Trigger
   • Viewer pauses the video stream.
     -After a short delay (~ 5 sec), the SDK displays a Pause Ad.
2. Rendering
   • Pause Ads are static creative (no sound/video).
   • Displayed as a full-screen or semi-fullscreen takeover, depending on platform.
   • Supports interactivity (CTA button, shoppable product, QR code, send-to-phone/email).

⸻

Key Differentiators

• Non-intrusive — Appears only during a pause, never interrupts live action.
• Interactive — Unlike standard pause ads, StreamLayer units support CTAs, shopping, and device handoff.
• Contextual — Ads can be targeted by game state, audience segment, or content type.
• Proven Performance — +49% ad memorability, +15% likeability vs mid-rolls.
• Cross-Platform Reach — Mobile, CTV, and Web SDK support.

⸻

Best Practices

• Visual-first creative — Simple, striking graphics work best.
• Concise copy — Viewers should understand the brand/message instantly.
• Situational relevance — Tie messaging to the context of the pause (game, content type, audience).
• Transparent labeling — Clearly mark as an ad to maintain trust.

⸻

✅ Pause Ads turn everyday viewing behavior into a brand opportunity, combining relevance with interactivity.