Live Odds

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Note: This feature is available on mobile (iOS, Android, React Native) and web. On CTV platforms, enable a second-screen setup so viewers can participate from their phone while watching on TV.

StreamLayer Live Odds create seamless handoffs to sportsbook partners, enabling a "Watch & Bet" experience that drives new customer acquisition and increases handle without requiring viewers to leave the stream.

The simplest implementation is an informational "Bet Mode" where viewers track live odds within the StreamLayer Element. StreamLayer currently has DraftKings odds pre-integrated for active leagues including MLS, EPL, NFL, and NBA—with markets updating in real time.

Live Odds Display

Betslip Building

Beyond informational odds, viewers can build a betslip within StreamLayer and then be handed off directly to the sportsbook to complete the transaction. A further implementation allows fans to track their active bets within the viewing experience—including graphical progress toward completed parlay legs—without toggling to another app.

StreamLayer's nonlinear ad units can also surface timely sportsbook promotions, offers, and updated in-game betting prompts. All betting-related features and notifications can be geo-blocked based on the viewer's IP address.

Related

• Nonlinear Moment-Based Advertising — Contextual ad units for sportsbook promotions
• Insights — Real-time stat updates and betting line changes