Feature Overview

StreamLayer combines interactive advertising with real-time engagement features—all rendered inside the StreamLayer Element alongside or over live video. Every unit is optimized for both landscape and portrait formats on mobile, web, and CTV.

Advertising

• Nonlinear Moment-Based Advertising — Dynamic ad units activated in real time by game events, broadcast markers (SCTE-35), ad server signals (VAST, SIMID), or time-based triggers. Formats include standard ads, shoppable ads, prediction ads, trivia ads, poll ads, insight ads, and CTV takeover units.

• Feature Sponsorship — Attach brand sponsors to interactive features through interstitial ads, footer branding, and gamification sponsorship.

• Pause Ads — Static interactive brand ads displayed when viewers pause live or on-demand content, available on CTV, mobile, tablet, and web.

• In-App Notifications — Contextual alerts that serve as both engagement and advertising surfaces. Notifications can be sponsored (e.g., "Stats Insight by Microsoft"), attached to nonlinear ad units as Live Moment Notifications that add real-time context to sponsor creative, or delivered as standalone ad formats including video banner ads and lower-third ads.

Engagement and Gamification

• Free-to-Play Games — Polls, trivia, and prediction questions synced to the live video with points, leaderboards, and peer-to-peer invites.

• Insights — Real-time stat updates, factoids, betting line changes, and historical context pushed to viewers as StreamLayer Element or side notifications.

• Live Stats — In-stream access to game summaries, player stats, and performance tracking synced to the video timeline.

• Live Odds — Real-time sportsbook odds with betslip handoff to partner sportsbooks.

Social and Communication

• Public Chat — Authenticated live chat for events with threads, reactions, link previews, and GIF commands.

• Messaging — Private 1-on-1 and group conversations.

• Who's Online — Shows which friends are currently in the app and what they're watching, with quick actions to message them.

Navigation and Identity

• Launch Button and Submenu — A floating button that houses all StreamLayer features in an expandable submenu. Adapts to landscape and portrait layouts.

• Social Highlights — A live, curated social feed from configured X (Twitter) accounts and hashtags, surfaced inline during events.

• User Profile — Viewer identity with avatar, notification preferences, and activity tracking across all interactive features.

For details on how each unit is configured and managed, see the StreamLayer Studio Overview.

Related

• Feature Sponsorship — Attach brand sponsors to interactive features
• Introduction — Platform overview and architecture
• FAQ — Common questions about StreamLayer SDKs and features